Buyer-Focused Training

Trained to Advocate for the Home Buyer!

To be effective, an exclusive buyer agent must unlearn many of the real estate industry’s prevailing beliefs.

Where traditional training tries to emphasize that the only way for real estate agents to earn a living is to sell houses, The Home Buyers, Inc. focuses on service to the home buyer. It trains its agents on the value of repeat business and referrals, and on how to earn both by putting the interests of the home buyer first.

Where other Realtors® are trained in the psychology of sales and persuasion – which could lead you to close on a home that is not the best choice – our real estate agents are trained to be trusted real estate investment advisors.

A New Standard in Training

To serve home buyers and set this new standard in training, exclusive buyer agents are trained to take an investment approach to home buying.

That lets them analyze the viability of a prospective home. Their training includes techniques for answering your questions, researching the seller’s position, investigating, evaluating home value, negotiating fair prices and detecting problems in either the home or the neighborhood. That lets exclusive buyer agents provide you with an informed assessment of the home’s positives and negatives.

Throughout the process, the emphasis is on negotiating with the seller to make sure the price is right. And, the ultimate result for you is a lower price and better value.

There is another thing that reveals the different approach to training at The Home Buyers, Inc. Many of our exclusive buyer agents hold MBAs and other advanced degrees.

Rethinking Conventional Wisdom

Contrast the way The Home Buyers, Inc. trains its exclusive buyer agents with the training that traditional Realtors® receive.

Instead of being trained to give you the advice you need, the emphasis is on selling and persuasion. Under the traditional model, the point is to sell a home as quickly as possible.

To that end, traditional training shows real estate agents how to emphasize a home’s positive features. They learn how to answer questions in a way that encourages you to buy.